Product and Experience Leadership
I help organizations connect design, technology, and strategy to drive meaningful growth. Throughout my career, I’ve built and led multidisciplinary teams across agencies, in-house, and consultancies—bringing together creativity, data, and human insight to shape experiences that truly move people and businesses forward.
Social E-Commerce
I see my role as a bridge builder
I’m passionate about creating environments where teams can experiment, learn, and do their best work—where curiosity and play lead to breakthrough ideas. My focus is on driving enterprise transformation through human-centered design, scalable systems, and a clear sense of purpose.
At the heart of my work is a belief that innovation should serve both progress and people—turning complex challenges into opportunities for connection, creativity, and growth.
United States Marine Corps
Experience Strategy & Product Innovation
Driving enterprise-wide experience strategy that connects innovation, design, and technology to measurable business outcomes.
Sherwin Williams
Organizational Leadership & Growth
Building and scaling high-performing, cross-functional teams; establishing frameworks and operating models that advance design maturity, a results-driven culture of innovation, and market differentiation.
AI Co-pilot
Creative & Strategic Vision
Bridging storytelling, data, and technology to deliver cohesive, high-impact, human-centered experiences across complex ecosystems.
ConEdison
"I had the pleasure of partnering with Caitlyn on staffing for client projects and new business initiatives, and she consistently impressed me with her strategic mindset and thoughtful leadership. She approaches resourcing with both precision and empathy. Aligning work not only to her team’s strengths, but also to their professional growth and long term goals. It’s rare to find a leader who balances that level of care with such a sharp strategic mindset. Any team would be incredibly fortunate to have Caitlyn at the helm."
— Jessie Boone, Director of Operations, Critical Mass
BI Design System
"Caitlyn played an integral role in jolting our team out of our standard way of doing things. She’s an incredible advocate for product work and was able to provide a roadmap for us to change how we were approaching projects. One of her biggest contributions was around education and translation, working with our various team members to map out new roles and responsibilities, while sharing new methods and philosophies with team leads. She made these complicated changes seem fun! I very much believe her work set us on amazing path for future innovation."
— Sunni Thompson, Executive Director of Experiences, Wunderman Thompson
Factory Advisor
"Caitlyn in a force. A smart, savvy design leader who knows how to rally teams, champion users, and inspire clients to solve our thorniest issues. Whether she’s solving a problem for a department, an office or a client, her fearless approach is deeply rooted in human-centered methodologies and data. She always carves a path forward – no matter how difficult or vague the circumstances – with an aim to make things better than you could have ever imagined. A fierce promotor and protector of her teams, Caitlyn knows how manage, mentor, and bring out the best in them to deliver beautiful work that goes well above-and-beyond the ask – every single time."
— Sherine Kazim, CXO Wunderman Thompson
